Business · Companies · 23 hrs ago
New Entrants Challenge Swiggy and Zomato in India’s Food Delivery Market
Swiggy and Zomato have long dominated India’s online food delivery market.
Now Rapido’s Ownly, Swish’s Swish Go and Flipkart’s Eat In are entering the competition.
Ownly is taking orders in Bengaluru and has expanded to Hyderabad, while Swish Go is moving beyond Swish’s quick-delivery service into restaurant listings.
Flipkart is testing Eat In in Bengaluru.
The newcomers are targeting restaurants that have complained about the commissions and other charges on established platforms.
Ownly offers restaurants zero commission, while Swish Go uses different commission rates based on order value.
But signing up restaurants is not enough: the new services also need customers to order regularly.
Their next challenge is to build repeat use and compete with platforms that already have established customer bases.
Swiggy and Zomato face new competition in India from Rapido’s Ownly, Swish Go and Flipkart’s Eat In.
Ownly is handling around 50,000 orders a day in Bengaluru and has expanded to Hyderabad.
The new services are seeking to attract restaurants, some of which are dissatisfied with the commissions and charges of established platforms.
Their challenge is to persuade customers to order regularly, not just sign up restaurants.
- Who
- Rapido’s Ownly, Swish Go and Flipkart’s Eat In are entering a market dominated by Swiggy and Zomato.
- What
- The new services are competing in India’s food delivery market.
- When
- Ownly entered Hyderabad recently; the article says two weeks ago in one passage and last month in another.
- Where
- India, with Ownly and Flipkart’s Eat In operating or testing services in Bengaluru and Ownly also expanding into Hyderabad.
- Why
- Restaurants are seeking alternatives to the commissions and charges of Swiggy and Zomato, while new platforms are trying to attract customers.
This story does not have two clearly opposing sides.
No direct quotes in the coverage so far.
NRAI president and Wow! Momo cofounder Sagar Daryani told Inc42 that food delivery had grown from 10% of a restaurant’s business before Covid-19 to around 50% for some restaurants.
The article gives two different timings for Ownly’s entry into Hyderabad.
- New entrants
- Rapido’s Ownly, Swish Go and Flipkart’s Eat In
- Ownly orders
- Around 50,000 a day in Bengaluru
- Ownly restaurants
- 10,000 onboarded in Hyderabad, with plans to reach 30,000
- Ownly commission
- Zero commission for restaurant partners
- Restaurant delivery share
- Around 50% for some restaurants, compared with 10% before Covid-19
Sources
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