Business · Trade · 1 day ago
MBRF Pet begins exporting wet pet food to the United States
MBRF Pet, the pet-food division of Brazilian food group MBRF, has started exporting wet food for dogs and cats to the United States.
The company says these higher-value products account for more than 40% of global pet-food industry revenue.
MBRF Pet already sells in 20 markets, up from 15 two years ago, and says overseas sales grew 18% this year.
Exports and other sales outside Brazil make up nearly a fifth of the division’s revenue.
The company plans to enter the US gradually by building its brand and getting its wet food onto store shelves.
It may later sell dry food there through Paraguay, where one of its export-approved plants is located.
MBRF Pet aims to reach 26 overseas markets by the end of 2027 and says it will focus on organic growth rather than acquisitions for now.
MBRF Pet has started exporting higher-value wet pet food to the United States.
The company says entering the US is a milestone in its internationalisation strategy.
MBRF Pet plans to enter the market gradually, building its brand and securing shelf space before expanding its product range.
The company currently sells in 20 markets, and aims to expand to 26 by the end of 2027.
Sales outside Brazil account for nearly 20% of the pet unit’s revenue.
- Who
- MBRF Pet, the pet food division of MBRF.
- What
- It has started exporting wet pet food to the United States.
- When
- The exports began before the report was published on October 10, 2026; an exact start date was not stated.
- Where
- The United States. The company has facilities authorised to supply the market in Bastos, Brazil, and Doctor Juan León Mallorquín, Paraguay.
- Why
- To expand its business through internationalisation and higher-value products.
This story does not have two clearly opposing sides.
Entry into the United States represents a milestone in MBRF Pet’s internationalisation strategy
In this market, the initial objective is not to accelerate too much; we have to build a brand, be on the shelves with wet food, then sell dry food via Paraguay
We have a plan to achieve leadership through internationalisation and adding value
The company ended a process to sell its pet food unit.
Folha reported that MBRF Pet had started exporting wet pet food to the United States.
MBRF Pet projects that it will serve 26 foreign markets.
- Current export markets
- 20, up from 15 two years earlier
- Target markets
- 26 by the end of 2027
- Authorised facilities for US sales
- Bastos, Brazil, and Doctor Juan León Mallorquín, Paraguay
- Foreign sales share
- Nearly 20% of the pet unit’s revenue
- Pet food exports from Brazil
- R$3.3 billion in 2025, up 12% from the previous year
Sources
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