Business · Companies · 2 days ago
G10 uses family-focused prizes to attract and retain truck drivers
Brazil has more truck drivers over 60 than under 30, and G10 says the profession is struggling to attract and keep drivers.
The company, which describes itself as the world’s largest grain carrier, says the trend could lead to a logistics crisis.
Its annual Rei da Boleia contest names the driver with the strongest record for quality and safety.
Drivers are assessed monthly, and finalists from different operations take part in three days of tests with a safety technician.
The winner receives a prize based on what the winner and their family want, rather than a fixed amount.
G10 also gives monthly rewards to top-performing drivers and provides a shopping card credit to a driver’s wife when the driver meets safety requirements.
The annual winner holds the title for 12 months, then the competition begins again.
G10 is using performance awards and family incentives to attract and retain truck drivers as the profession ages and draws less interest from younger people.
Its annual Rei da Boleia award names the driver with the best performance in quality and safety criteria.
The winner receives a prize chosen around what the driver and family most want, rather than a fixed cash amount.
G10 also gives monthly awards to top-performing drivers and provides a shopping card credit to a driver’s wife when safety criteria are met.
G10 president Claudio Adamuccio warned that failing to address declining interest could lead to a logistics blackout.
- Who
- G10, a grain transport company, and its truck drivers.
- What
- The company uses performance awards and family incentives to attract and retain drivers.
- When
- The Rei da Boleia award is held once a year, with performance assessed monthly.
- Where
- Brazil.
- Why
- The company says the profession is aging and losing appeal among younger people, creating concerns about a future driver shortage.
This story does not have two clearly opposing sides.
G10 assesses drivers on factors including conduct, speed, rest time and overall performance.
Finalists from each operation take part in three days of tests, after which G10 selects the Rei da Boleia.
The winner's family wanted to pay off an apartment and restore an old car, and G10 fulfilled both wishes.
- Annual award
- Rei da Boleia
- Award criteria
- Quality and safety performance
- Finalist assessment
- Three days of tests with a safety technician
- Monthly recognition
- 15 top-performing drivers in each operation receive awards
- Safety incentive
- A monthly shopping-card credit for the driver's wife if the driver meets safety criteria
What people are saying
If we do not resolve this, we will have a logistics blackout.
The wife helps us with the driver's safety.
Last year, the wife's dream was to pay off an apartment that still had more than 140 installments to go, and the husband's dream was to restore an old car.
Sources
Related news
CSN agrees to sell German steel plant for €550 million
São Paulo high-end office demand doubles historical annual average
Low fees are key to making small pension savings work in Brazil
Mega-Sena draws numbers for estimated R$112 million prize
R$112 million Mega-Sena prize could earn up to R$13.8 million in a year
Santander approves R$1.5 billion in payments to shareholders
Quina contest 7139 draws numbers for a R$30 million prize
Brazilian homebuilders rise after third-quarter updates and lower interest rates
Lotomania draws 20 numbers in contest with estimated R$10.3 million prize
Vammo reaches 10 million battery swaps and says it is profitable
Real estate consortium sales in Brazil rise 39.9% in first eight months of 2026
