Entertainment · Music · 12 hrs ago
NFL stages seven major halftime shows at international games
The NFL is putting on seven major halftime shows at international games during the 2026-27 season.
The shows span seven cities on four continents, up from six shows in five cities last season.
The lineup includes performers such as the Jonas Brothers in Melbourne, Ayra Starr in London and Burna Boy in Paris.
The league says its earlier international shows were a test that was well received.
It uses music to add to the stadium experience and reach people who may not otherwise follow football.
The challenge is meeting fans’ expectations, especially because international audiences see the large-scale Super Bowl halftime show.
The NFL says it plans to keep expanding its international games and entertainment program.
The NFL is staging seven major halftime shows across international games in the 2026-2027 season.
The shows span seven cities on four continents, up from six shows in five cities the previous year.
The lineup includes the Jonas Brothers, Pedro Sampaio and Ricky Martin, Ayra Starr, Burna Boy, Manuel Turizo, Cage the Elephant and The Warning.
The league says the performances can engage fans and reach people who might not otherwise watch football.
NFL senior director Tim Tubito says the league plans to expand its international music strategy as it expands globally.
- Who
- The NFL and seven musical acts, including the Jonas Brothers, Ayra Starr and The Warning.
- What
- The league is staging seven major halftime shows at international games.
- When
- During the 2026-2027 season, from Sept. 10 to Nov. 22.
- Where
- Melbourne, Rio de Janeiro, London, Paris, Madrid, Munich and Mexico City.
- Why
- The shows aim to entertain stadium fans and reach casual fans or people unfamiliar with football.
This story does not have two clearly opposing sides.
The biggest challenge is expectation
The success we had last year internationally, frankly, that was kind of a test run
Music connects to memory for people
The Jonas Brothers performed at halftime in Melbourne.
Pedro Sampaio and Ricky Martin performed at the game in Rio de Janeiro.
The NFL announced that The Warning would perform at the Mexico City game on Nov. 22.
Ayra Starr headlined the game in London between the Philadelphia Eagles and Jacksonville Jaguars.
Burna Boy is scheduled to perform in Paris.
Manuel Turizo is scheduled to perform in Madrid, followed by Cage the Elephant in Munich on Nov. 15 and The Warning in Mexico City on Nov. 22.
- Shows
- 7 major international halftime shows
- Cities
- 7
- Continents
- 4
- Melbourne
- Jonas Brothers performed Sept. 10
- Mexico City
- The Warning scheduled for Nov. 22
- Previous year
- 6 shows in 5 cities
Sources
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