Business · Companies · 1 day ago
Ferrari’s electric Luce reaches its sales target despite criticism
Ferrari’s Luce is a fully electric luxury car that was presented in May.
Its design, created by former Apple designer Jony Ive, drew criticism, including from former Ferrari president Luca di Montezemolo.
But by July, Ferrari had reached its internal annual sales target of nearly 500 cars, and one California dealer said its allocation was sold out.
The car starts at 550,000 euros and is aimed at younger, wealthy buyers, including customers in China and Silicon Valley.
Ferrari chief executive Benedetto Vigna said the company was pleased with the launch.
Other luxury carmakers are also moving into electric vehicles, but they face costly decisions about how quickly to shift away from combustion engines.
Bentley has launched its first fully electric model, Porsche is developing an electric 718 sports car, and Jaguar is due to launch a model next week.
Ferrari’s fully electric Luce reached its internal annual sales target of nearly 500 units by July.
The target was reached despite criticism of the car’s design and questions about whether it deserved the Ferrari emblem.
The Luce has a base price of 550,000 euros.
Ferrari says the model is part of a strategy to attract younger, wealthy customers, including from China and technology hubs such as Silicon Valley.
- Who
- Ferrari and buyers of its Luce electric car.
- What
- The Luce reached Ferrari’s internal annual sales target of nearly 500 units.
- When
- By July; the article was published on October 10, 2026.
- Where
- Ferrari’s sales market; the sources do not state a specific location for the sales.
- Why
- Ferrari is using the car to reach new, younger and wealthy customers.
Ferrari leadership
Ferrari critics
Sales performance
Ferrari leadership
Ferrari said it was very satisfied with the Luce launch, and the car reached its annual sales target by July.
Ferrari critics
Former Ferrari president Luca di Montezemolo questioned whether the Luce deserved the brand’s emblem.
Design and identity
Ferrari leadership
Ferrari presented the Luce as part of a strategy to attract new customers.
Ferrari critics
Critics on social media objected to its design, and Di Montezemolo said it was a car the Chinese would not copy.
a car that, at least, the Chinese will not copy
enormous
Why not believe that we can achieve it?
Ferrari presented the Luce, prompting criticism on social media over its design.
Ferrari had reached its internal annual sales target of nearly 500 Luce units.
Expansión reported on the Luce’s sales performance and the criticism it had faced.
- Annual sales target
- Nearly 500 units
- Target reached
- By July
- Base price
- 550,000 euros
- Design
- By former Apple designer Sir Jony Ive
- Luca di Montezemolo’s role
- Former Ferrari president
Sources
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