Entertainment · Music · 9 hrs ago
Gunna launches SB THE LABEL with Atlantic Music Group
Rapper Gunna has launched a new record label called SB THE LABEL.
It is a partnership with Atlantic Music Group, part of Warner.
The label’s first three signings are Atlanta artists Casper Bluff, Nechie and Dracc.
The launch gives the three artists a place on a new label backed by Atlantic Music Group.
The announcement does not give details about upcoming releases or other plans.
No further signings or next steps were announced.
Gunna has launched SB THE LABEL in partnership with Warner’s Atlantic Music Group.
The label’s first three signings are Atlanta artists Casper Bluff, Nechie and Dracc.
- Who
- Gunna, Atlantic Music Group and the artists Casper Bluff, Nechie and Dracc.
- What
- Gunna launched SB THE LABEL in partnership with Atlantic Music Group.
- When
- The report was published on October 12, 2026.
- Where
- The first three signings are Atlanta artists. The label’s location is not stated.
- Why
- Not stated
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Label
- SB THE LABEL
- Partner
- Atlantic Music Group
- First signing
- Casper Bluff
- First signing
- Nechie
- First signing
- Dracc
Sources
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