Business · Companies · 1 day ago
Veloci aims to triple revenue by 2030 through racing and business growth
Grupo Veloci, which controls Brazil’s Stock Car and several other racing series, wants to triple its revenue by 2030.
CEO Lincoln Oliveira says the group sees race weekends as a way to bring sponsors and business partners together, not just as sporting events.
Veloci currently controls six series, including Stock Car, Formula 4 Brasil and TCR South America.
It expects those series to generate R$230 million in revenue this year, nearly 30% more than in 2025.
The group plans to announce this month whether it will buy the Ultimate Drift championship, subject to a favorable review.
It is also buying equipment and bringing services in-house to reduce costs, while adding paid experiences and other activities at events.
Next year, it plans to hold morning road races at its circuit when no competitions are taking place.
Grupo Veloci aims to triple its revenue by 2030 through acquisitions, new event income and bringing some services in-house.
The Brazilian motorsport group controls six racing categories, including Stock Car Pro and TCR South America.
Its six categories are expected to generate R$230 million in revenue this year, nearly 30% more than in 2025.
CEO Lincoln Oliveira says race events can also connect sponsors and partner companies and generate business.
Veloci plans to announce this month whether it will acquire the Ultimate Drift championship, subject to due diligence.
- Who
- Grupo Veloci, led by CEO Lincoln Oliveira.
- What
- The group aims to triple revenue by 2030 by growing its racing business and developing new sources of income.
- When
- The target is 2030. The group expects its six categories to generate R$230 million this year.
- Where
- Brazil; the article describes Veloci as a South American motorsport conglomerate.
- Why
- Veloci says acquisitions, in-house services and business opportunities at race events can support growth and improve operating profit.
This story does not have two clearly opposing sides.
Passion puts the car on the track, but business keeps it on the track.
You cannot create a grand event, an event that keeps getting bigger, where people can become more professional, whether mechanics or teams, if business is not involved.
Veloci's six categories recorded lower revenue than the R$230 million the group expects for this year.
More than 20,000 people attended the Ultimate Drift races during the Ribeirão Preto round, according to the article.
Veloci plans to announce a possible purchase of the Ultimate Drift championship, subject to successful due diligence.
Veloci plans to organize morning street races using the racetrack outside competition hours.
Veloci aims to triple its revenue.
- Revenue target
- Triple by 2030
- Expected revenue
- R$230 million this year
- Year-on-year growth
- Nearly 30% above 2025
- Categories controlled
- Six, including Stock Car Pro and Light, Formula 4 Brasil, Turismo Nacional, TCR Brasil and TCR South America
- Possible acquisition
- Ultimate Drift championship
- Ultimate Drift attendance
- More than 20,000 at the August Ribeirão Preto round
Sources
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