JINS continues investment as it aims to become the world’s top eyewear brand

JINS is spending money now to build its eyewear brand around the world.

It opened large flagship stores in Tokyo’s Ginza and Shinjuku districts this spring.

By the end of July, the Shinjuku store had sales 1.5 times its plan, and the Ginza store had sales twice its plan.

The company says it expects this investment phase to continue.