Business · Companies · 1 hr ago
Swarovski aims to double its India business in four to five years
Swarovski plans to double its business in India over the next four to five years.
The Austrian company sells crystal jewellery, watches and other products, and India is one of its top three global growth opportunities.
It has 82 stores in the country and sells watches through nearly 350 retail outlets.
India is also part of Swarovski’s manufacturing network.
The company is broadening its range beyond high-end luxury, with about half of its collection in a more accessible price range.
It is also increasing store investment and marketing, including campaigns for the festive and wedding season with actor Rashmika Mandanna.
India sales rose 26% to ₹478 crore in FY25, their highest level in at least five years.
The company sees opportunities as more consumers buy jewellery for themselves as well as for gifts, but it has not given a detailed schedule for its planned expansion.
Swarovski aims to double its India business over the next four to five years through store expansion, more accessible products and marketing investment.
Chief commercial officer Kolja Kiofsky said India is one of the company’s top three global growth opportunities.
The company operates 82 stores in India and distributes watches through nearly 350 retail outlets.
Swarovski’s India sales rose 26% to ₹478 crore in FY25, the highest in at least five years.
For the upcoming festive and wedding season, including Diwali, the company has signed actor Rashmika Mandanna for local campaigns.
- Who
- Swarovski, represented by chief commercial officer Kolja Kiofsky.
- What
- The company aims to double its India business over the next four to five years.
- When
- Over the next four to five years; the article was published on 12 October 2026.
- Where
- India.
- Why
- Swarovski sees India as a major growth opportunity and is investing in stores, marketing and products more consumers can afford.
This story does not have two clearly opposing sides.
There's a potential to double the business in India in the next four or five years.
We don't want to only be known as a high-end player operating in the upper bandwidth (of the market).
India is, as everyone knows around the world, one of the biggest jewellery markets and we see growth opportunities in that.
Swarovski’s India sales rose 26% to ₹478 crore.
Swarovski reported global revenue of €1.969 billion, up 3.3% from 2024.
Mint reported the company’s plan to double its India business over the next four to five years.
- India stores
- 82
- Watch retail outlets
- Nearly 350
- Company-owned and operated stores
- About 15
- India sales in FY25
- ₹478 crore, up 26%
- India operating profit in FY25
- ₹32.4 crore
Sources
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