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Apple Reportedly Preparing Siri AI Home Hub For October
Apple may soon release a new screen-based device for controlling things at home.
The device would use a more advanced version of Siri to answer requests and perform tasks.
It could control smart-home devices, play media, support video calls, and work as an intercom.
People might place it on a stand or hang it on a wall.
A camera could recognize who is looking at the screen and show that person’s information.
Apple employees are reportedly testing the device in their homes.
The product was reportedly delayed after an earlier plan to release it in 2024.
Apple is also reportedly reducing some Fitness+ work while it considers broader changes to the service.
Apple is reportedly preparing a smart home hub for unveiling as soon as October.
The device, internally codenamed J490, would combine home controls, video calls, intercom features, and media playback.
A roughly square display could be mounted on a stand or attached to a wall, with a smaller screen than Amazon’s Echo Show.
A front camera may identify users and show personalized apps, notes, calendars, news, and media.
The report says Apple has also reduced some Fitness+ staffing as part of broader cost-cutting efforts.
- Who
- Apple, with details reported by analyst Mark Gurman, is associated with the planned device.
- What
- A Siri-powered smart home hub with a screen is reportedly being prepared for launch.
- Where
- The device is intended for homes and is reportedly being tested in Apple employees’ homes.
- When
- As soon as October; the articles do not provide an exact launch date.
- Why
- Apple reportedly wants to expand its AI-enabled product lineup and strengthen its position as OpenAI prepares an AI-focused computer.
Key facts
- Internal codename
- J490
- Reported launch timing
- As soon as October
- Display designs
- Stand-mounted or wall-mounted
- Core functions
- Smart-home controls, video calling, intercom, and media playback
- AI assistant
- A revamped Siri interface
- Personalization feature
- A front camera may recognize users and display personalized content
- Related staffing move
- Apple reportedly reduced some Fitness+ staffing, including audio-content employees








