1 week ago
SA20 Season 4 Reports Record $406 Million Economic Boost
SA20 is a cricket league played in South Africa.
Its fourth season brought more money into the country’s economy than any earlier season.
An assessment said it contributed USD 406 million to GDP.
The league also helped create or support 9,470 jobs.
It generated USD 106 million in household income.
More people attended the matches than in the previous season.
Twenty-two of 34 games were sold out.
SA20 also raised money for the Laureus Sport for Good Foundation.
Its fifth season is scheduled to begin on January 17, 2027.
SA20 Season 4 contributed USD 406 million to South Africa’s GDP, up 23% from Season 3.
Direct expenditure rose to USD 137 million from USD 112 million the previous season.
The league created or sustained 9,470 annualised jobs and generated USD 106 million in household income.
Attendance increased 13%, with 22 of 34 matches selling out across six host cities.
SA20 raised USD 31,200 for the Laureus Sport for Good Foundation and hosted more than 400 young beneficiaries.
- Who
- SA20, Commissioner Graeme Smith, its six franchises and the league’s host cities.
- What
- Season 4 generated a reported USD 406 million GDP contribution, increased spending and attendance, supported jobs, and raised funds for a social-impact foundation.
- Where
- Across South Africa, including the six host cities of SA20’s franchises.
- When
- The figures concern Season 4; Season 5 is scheduled to begin on January 17, 2027, with its player auction on October 7.
- Why
- The league’s growth and match-day activity increased economic activity, while SA20 said it aims to expand its broader impact across cricket, host cities and the South African economy.
Key facts
- GDP contribution
- USD 406 million in Season 4, up 23% year-on-year
- Direct expenditure
- USD 137 million, compared with USD 112 million in Season 3
- Employment
- 9,470 annualised jobs created or sustained, up 16% from Season 3
- Household income
- USD 106 million, up from USD 87 million
- Attendance
- Attendance rose 13%; 22 of 34 matches sold out
- Social impact
- USD 31,200 raised for the Laureus Sport for Good Foundation; more than 400 young beneficiaries attended live cricket
- Season 5
- Scheduled to start January 17, 2027; player auction scheduled for October 7
Quotes
Graeme Smith
SA20 Commissioner
“What is particularly encouraging is that this impact is being generated across the country. Our six franchises and host cities have been fundamental to the League's growth from day one. Every full stadium brings people into these cities, supports local businesses and creates opportunities around the event. As the League grows, we want that contribution to grow with it.”
thehansindia.com
freepressjournal.in
“Four seasons in, we can see the impact of Betway SA20 extending well beyond what happens on the field. A $406 million contribution to GDP, almost 9,500 jobs supported and $106 million in household income are significant numbers and demonstrate the broader value that a successful South African sporting property can create.”
thehansindia.com
freepressjournal.in
Sources
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