1 hr ago

Amazon Shuffles Alexa Leadership After High-End Tablet Announcement

Amazon is changing who leads its Alexa team.

Daniel Rausch, who has worked at Amazon for 17 years, will step away from the Alexa unit next month.

He has been a leader there for more than three years.

Amazon says he will return to another job in its devices and services division in 2027.

Aidan Marcuss will take his place.

Marcuss currently oversees Fire TV, advertising and the Amazon appstore.

The news came one day after Amazon announced its first tablet computers with Alexa.

Key facts

Outgoing executive: Daniel Rausch, a 17-year Amazon veteran and Alexa and Echo vice president for over three years.
Incoming executive: Aidan Marcuss, currently vice president of Fire TV, advertising and the Amazon appstore.
Leadership transition: Rausch is stepping away from the Alexa unit next month; Marcuss will take his place.
Rausch's future role: Amazon said he will return in another capacity in the devices and services division in 2027.
Related product announcement: Amazon announced its first tablet computers featuring Alexa one day before confirming the leadership shuffle.
Marcuss's Amazon tenure: He joined Amazon from Microsoft in early 2025.
Fire TV release: Marcuss oversaw the release of a new Fire TV stick last month, which received mixed reviews.

indianexpress.com · 2 hrs ago