7 months ago
Mirumi Robot Charms Replace Labubu as New Social Media Fad
Mirumi is a new, cute robot charm from Japan that people are really excited about.
It's like a tiny, furry friend that you can attach to your bag or backpack.
Mirumi can move its head, show expressions, and act shy or curious, just like a baby.
It's not always active but does fun things like looking around when it hears or feels something.
People love it because it's adorable and makes them happy.
It was shown to the world at a big tech event and is now available for pre-order.
Many people on social media are saying how much they want one!
Mirumi is an interactive robot charm developed by Yukai Engineering in Tokyo.
It responds to its surroundings with gentle movements and expressions, mimicking childlike behavior.
Mirumi is equipped with proximity and motion sensors and is powered by a rechargeable battery.
It was first unveiled at the Consumer Electronics Show (CES) 2025 in Las Vegas and is now available for pre-order via a Kickstarter campaign.
Social media users worldwide have expressed excitement and interest in the product, praising its cuteness and emotional appeal.
- Who
- Yukai Engineering, a Tokyo-based robotics company
- What
- Mirumi, an interactive robot charm
- Where
- Developed in Tokyo, Japan, first unveiled at CES 2025 in Las Vegas
- When
- Launched on 3 December 2025, crowdfunding campaign ends 22 January 2026
- Why
- To replace the craze for collectible plush toys like Labubu and redefine internet-driven collectible culture
Key facts
- Product Name
- Mirumi
- Developer
- Yukai Engineering
- Launch Date
- 3 December 2025
- Key Features
- Interactive, responsive, rechargeable battery
- Sensors
- Proximity and motion sensors
- First Unveiling
- Consumer Electronics Show (CES) 2025
- Crowdfunding Campaign
- Kickstarter, ends 22 January 2026
Quotes
Social media user
An anonymous social media user expressing excitement about Mirumi.
“Omg just found these... would love a 'chronic illness' version. Having a little buddy like this instead of an app would make self-care and symptom management feel like a treat! It's like the health apps, an emotional support animal, and childhood nostalgia all wrapped in a furry package.”
livemint.com
“Wait stop- they are so cute!!! I want one 😍 also pushing for more influencer content, please.”
livemint.com
@mirumi_tokyo Instagram account
The official Instagram account for Mirumi, the interactive robot charm.
“Mirumi is a little companion robot that lights up your heart with its innocent, adorable expression. It notices the world around it and turns to take a peek. When its shy gaze meets yours, it sparks a moment of unexpected joy—just like when a human baby on a crowded train suddenly looks your way.”
livemint.com
Sources
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