9 months ago
Godrej Jersey Study Reveals South India's High Flavoured Milk Consumption
Godrej Jersey did a big study about how people in India drink milk.
They found that in South India, many people drink flavoured milk like badam milk every day, not just on special occasions.
People there drink milk in the morning and in the evening, and they don't stop drinking it in different seasons.
All over India, parents are worried that their kids aren't drinking enough milk, which they think is important for growth and strong bones.
Many parents also want their kids to get more protein from milk.
The study shows that milk is still very important in Indian culture, both in traditional ways like tea and in new ways like protein shakes.
Dairy products like yogurt, paneer, and butter are also very common in Indian households.
South India has high flavoured milk consumption, with 48% drinking it most of the time and 50% occasionally.
Milk is deeply integrated into daily routines in South India, with 67% having it for breakfast and 54% as an evening snack.
Parents nationwide are concerned about their children's milk intake, with 54% worried about growth and 64% about bone strength.
Protein is a priority for 62% of parents, who rely on milk for all-day energy.
Dairy products like dahi, paneer, and butter remain household staples across India.
- Who
- Godrej Jersey conducted the study across eight key cities in India.
- What
- The study, called 'Godrej Jersey India Lactograph Findings FY25–26', maps milk consumption patterns and motivations.
- Where
- The study was conducted across eight key cities in India, with a focus on South India.
- When
- The study findings are for the fiscal year 2025–2026.
- Why
- The study aims to understand how milk consumption patterns are evolving and to shape the future of dairy products.
Key facts
- Study Name
- Godrej Jersey India Lactograph Findings FY25–26
- Regions Studied
- Eight key cities across India
- Flavoured Milk Consumption in South India
- 48% most of the time, 50% occasionally
- Parental Concerns About Children's Milk Intake
- 54% worry about growth, 64% about bone strength
- National Protein Priority
- 62% of parents rely on milk for protein
- Milk in Tea
- 67% of Indians consume milk most often through tea
- Milk in Protein Shakes
- 44% of Indians consume milk through protein shakes
- Dairy Staples in Indian Households
- Dahi (80%), Paneer (76%), Butter (74%)
Quotes
Shantanu Raj
Marketing Head of Godrej Jersey
“This study clearly indicates that milk is not leaving the table, it is just changing its glass. The data reflects both legacy and evolution 67% of Indians still enjoy milk most often through tea, reinforcing milk’s deep cultural roots, while 44% now bring milk into their day through protein shakes, signalling a new fitness-driven ritual. For a brand like Godrej Jersey, this is both a responsibility and an opportunity. Our ambition is to ensure that consumers never have to choose between taste, convenience and nutrition.”
thehansindia.com
Sources
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