8 months ago
Godrej Jersey Launches Affordable Badam Milk
Godrej Jersey has introduced a new Badam Milk in a small 110 ml pack that costs only ₹20.
This is the first time Badam Milk is being sold at this low price in India.
Usually, such flavoured milk costs ₹30 or more.
The company wants to make this healthy and tasty drink available to more people, especially kids who can buy it with their pocket money.
Badam Milk is a popular drink in many Indian homes and is known for providing energy and important nutrients like vitamins, protein, and calcium.
The new price makes it easier for families to include this nutritious drink in their daily routine.
Godrej Jersey launched Badam Milk in a 110 ml pack priced at ₹20, making it the most affordable option in the market.
The new SKU aims to make nutritious flavoured milk more accessible, particularly for school-going children.
Badam Milk is a culturally significant beverage in Indian households, known for its nutritional benefits.
The launch is strategically priced to appeal to younger consumers, encouraging early adoption and habitual consumption.
According to the Godrej Jersey India Lactograph FY25–26, 53% of households prefer consuming milk in the form of flavoured milk.
- Who
- Godrej Jersey
- What
- Launched Badam Milk in a 110 ml pack priced at ₹20
- Where
- India
- When
- Not specified
- Why
- To make nutritious flavoured milk more accessible and affordable, particularly for school-going children
Key facts
- Product
- Badam Milk
- Price
- ₹20 for 110 ml
- Category Entry Price
- ₹30 and above
- Target Consumers
- School-going children
- Nutritional Benefits
- Sustained energy, vitamins, natural protein, calcium
- Market Insight
- 53% of households prefer flavoured milk
Quotes
Shantanu Raj
Head of Marketing, Godrej Jersey
“Badam Milk is more than just a beverage—it's a trusted source of sustained energy for growing children. Our ₹20 pack delivers the sustained energy, vitamins, natural protein, and calcium that every household deserves, without the premium price tag. We believe that nutrition should never be a luxury, and this launch embodies our commitment to making wholesome, convenient nutrition accessible to every Indian family.”
thehansindia.com
Sources
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