2 hrs ago
PhonePe and DPCGC Partner to Boost OTT Compliance
PhonePe and DPCGC have agreed to work together.
DPCGC is a group that helps address complaints about online video and other curated content services.
Indian rules require these services to join a recognised self-regulatory organisation.
PhonePe already requires this membership when such merchants join its Payment Gateway.
The new partnership aims to explain the rules to businesses and help them get certified.
The companies say this can help platforms handle customer complaints and follow the rules.
PhonePe and the Digital Publisher Content Grievances Council (DPCGC) signed a memorandum of understanding.
The partnership aims to help merchants obtain DPCGC self-regulatory certification and understand compliance requirements.
Indian regulations require OTT and online curated content publishers to belong to a recognised self-regulatory organisation for grievance redressal.
PhonePe makes this membership a mandatory requirement during merchant onboarding for its Payment Gateway.
The initiative will educate existing and prospective merchants about compliance and customer grievance redressal.
- Who
- PhonePe and the Digital Publisher Content Grievances Council (DPCGC), a self-regulatory body under the Internet and Mobile Association of India.
- What
- They signed an MoU to support merchant education, compliance, and DPCGC certification for OTT and online curated content publishers.
- Where
- New Delhi.
- When
- The articles do not specify when the MoU was signed.
- Why
- To improve awareness of SRO requirements and grievance redressal among OTT and online curated content publishers.
Partnership rationale
Implementation perspective
Compliance and self-regulation
Partnership rationale
DPCGC President Dr. Subho Ray said the collaboration can expand self-regulation, improve adherence to the Code of Ethics, and support industry and users.
Implementation perspective
PhonePe said compliance is a prerequisite in its merchant onboarding process and the partnership will help merchants understand requirements and obtain certification.
Awareness and grievance redressal
Partnership rationale
DPCGC described its role as addressing concerns and grievances related to OTT platforms through self-regulation.
Implementation perspective
PhonePe emphasized educating OTT platforms about customer grievance redressal and strengthening its role as a compliant payment partner.
Key facts
- Agreement
- Memorandum of understanding between PhonePe and DPCGC
- DPCGC status
- A Level II self-regulatory organisation formed under the IT Rules, 2021
- Registration
- DPCGC is registered with the Ministry of Information and Broadcasting
- Merchant requirement
- PhonePe requires relevant merchants to have SRO membership during Payment Gateway onboarding
- Target audience
- Existing and prospective OTT and online curated content publisher merchants
- Stated goals
- Merchant education, awareness of regulatory requirements, and facilitating SRO certification
Quotes
Dr. Subho Ray
President of the Internet and Mobile Association of India
“This collaboration between DPCGC and PhonePe will foster greater alignment and adherence to the Code of Ethics, expanding the reach of self-regulation and strengthening its benefits for both the industry and its users.”
thehansindia.com
“At PhonePe, compliance and trust are at the core of everything we build. The OTT segment has exploded in terms of coverage and penetration over the last couple of years.”
thehansindia.com
Sources
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