Sojern Holds Second European Destinations Advisory Board in Athens

Sojern held a meeting in Athens for people who help European places attract visitors.

It was the group's second annual meeting, after its first gathering in Paris.

They talked about changes in tourism and how marketing can help destinations.

They also discussed combining Sojern and Adara's data and insights.

The group looked at a report that helps destinations understand the results of their marketing spending.

They also talked about using artificial intelligence in destination marketing.

Three new members joined the board.

Sojern leaders said that understanding marketing's real impact matters for destinations.