3 weeks ago
Good Flippin' Burgers bets on metro density before wider expansion
Good Flippin' Burgers is a company that makes tasty burgers.
It started in Mumbai and now has about 60 to 70 restaurants in 11 cities in India.
The company wants to open more restaurants, but it wants to grow carefully.
Instead of jumping into new cities, it will first make more restaurants in the cities where it already is.
The leaders say this helps keep the burgers and the experience the same everywhere.
They say a new restaurant usually earns back its money in three to four months.
They also say they pay for growth with money the company earns, not borrowed money.
The company is making around ₹250 crore in sales each year right now.
Last year it earned ₹113.5 crore, but it also lost more money than before.
Growing step by step is their plan.
Mumbai-based QSR chain Good Flippin' Burgers plans to double its store count in existing metropolitan markets before expanding into new cities.
The chain currently operates 60-70 stores across 11 cities and expects to add only one or two new metros in the next two to three years.
Co-founder Viren D'Silva says new outlets typically break even within three to four months and that expansion is largely funded through internal accruals.
The company is trending at an annualised revenue run rate of about ₹250 crore for the current financial year.
Good Flippin' Burgers reported FY25 revenue of ₹113.5 crore, while losses widened 117 per cent to ₹18.3 crore.
- Who
- Good Flippin' Burgers, a Mumbai-based quick service restaurant chain, and its co-founder Viren D'Silva
- What
- The chain plans to double its store count in existing metros and add only one or two new cities, prioritising store density and profitability over rapid geographic expansion.
- Where
- India, across the chain's current 11 cities, from its base in Mumbai.
- When
- Announced in August 2026, with the expansion planned over the next two to three years.
- Why
- To ensure product consistency, experience consistency and operational viability, and to pursue sustainable, profitable growth rather than scale at any cost.
Key facts
- Current store count
- 60-70 stores across 11 cities
- Expansion plan
- Double store count in existing markets; one or two new metros in 2-3 years
- Founded
- 2019, in Mumbai
- Annualised revenue run rate
- About ₹250 crore (current financial year)
- FY25 revenue
- ₹113.5 crore
- FY25 losses
- ₹18.3 crore (widened 117%)
- Total funding raised
- $8.93 million across three funding rounds
- New outlet payback
- Three to four months to breakeven
Quotes
Viren D’Silva
Co-founder of Good Flippin’ Burgers
“While demand exists in Tier-2 and Tier-3 cities, our goal is to grow holistically. That means ensuring product consistency, experience consistency, and operational viability.”
thehindubusinessline.com
“We do not believe in burning capital at the corporate level…we prioritise sustainable, profitable growth over chasing top-line numbers for the sake of scale.”
thehindubusinessline.com
Sources
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