1 day ago
Indian Jewellery Brand Malabar Gold Spotted in Pakistani Drama
A Pakistani television show had a wedding scene.
The characters Zaryab and Abu Bakar exchanged rings.
Viewers noticed a bag with the name Malabar Gold & Diamonds.
The jewellery brand is based in Kerala, India.
People shared clips and comments online.
Some wondered why a Pakistani jewellery company did not provide the jewellery.
Others said the brand’s appearance might not have been planned.
One viewer guessed the family could have bought the gold in Dubai, but that has not been confirmed.
A wedding scene in Pakistani drama Dar-e-Nijaat showed a Malabar Gold & Diamonds bag.
The scene featured characters Zaryab and Abu Bakar exchanging rings during their nikah.
Viewers on Instagram noticed the Kerala-based Indian jewellery brand and shared clips of the scene.
Some viewers questioned why a Pakistani jeweller did not sponsor the jewellery.
Whether the brand’s appearance was intentional is unclear; viewers offered differing guesses about how the jewellery was sourced.
- Who
- Dar-e-Nijaat characters Zaryab and Abu Bakar, played by Durefishan Saleem and Sheheryar Munawar Siddiqui.
- What
- A wedding scene showed a Malabar Gold & Diamonds bag as the characters exchanged rings.
- Where
- In Pakistani drama Dar-e-Nijaat; the jewellery brand is based in Kerala, India.
- When
- In an episode aired over the weekend, according to one article.
- Why
- Viewers noticed the Indian brand in the scene and discussed whether its appearance was intentional.
Questions about the brand’s appearance
Alternative explanations and reactions
Why the brand appeared
Questions about the brand’s appearance
Some viewers questioned whether a Pakistani jewellery brand could have sponsored the scene instead.
Alternative explanations and reactions
The articles say it is unclear whether the brand appearance was planned; one viewer speculated the family may have bought its gold in Dubai.
Whether the Indian brand matters
Questions about the brand’s appearance
Some viewers were surprised to see an Indian jewellery brand in a Pakistani drama.
Alternative explanations and reactions
Another viewer said actors often wear international brands and questioned why the brand’s origin should matter.
Key facts
- Drama
- Dar-e-Nijaat
- Network
- ARY Digital
- Characters
- Zaryab and Abu Bakar
- Jewellery brand
- Malabar Gold & Diamonds
- Brand base
- Kerala, India
- Scene
- The characters’ nikah and ring exchange
- Placement status
- It is unclear whether the brand appearance was intentional.
Quotes
Instagram user who shared a clip of the scene
A social media user commenting on the jewellery visible in the drama.
“The whole world is watching Abu Bakr's nikah, while my husband and I are busy noticing the Malabar Gold. Like, were there no other jewellers left in Pakistan? Couldn't ARY Gold have sponsored the jewellery for nikah?”
wionews.com
NDTV
“Oh my goodness, Indians, did you notice? Abu Bakar and Zaryab are using Malabar Gold. Matlab Malabar Gold and Diamonds Pakistan bhi pahuch gaya? (Malabar Gold and Diamonds have now reached Pakistan as well?)”
wionews.com
NDTV


