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Producer Recalls Singeetham Srinivasa Rao’s Lifelong Passion for Cinema
Singeetham Srinivasa Rao was a filmmaker who loved movies throughout his life.
Producer Sivalenka Krishna Prasad says Rao was always interested in films and kept up with new releases.
The two worked together on Aditya 369, a science-fiction adventure released in 1991.
The film starred Nandamuri Balakrishna.
Producer Lagadapati Sridhar says Rao tried many kinds of stories and made films in Telugu and Tamil.
Rao also worked with Balakrishna on Bhairava Dweepam and Sri Krishnarjuna Vijayam.
Sridhar says Rao kept coming up with ideas even in his 90s.
He says Rao’s last film, Sing Geetham, came out a few months before the article.
Producer Sivalenka Krishna Prasad remembers Singeetham Srinivasa Rao as someone whose life revolved around cinema.
Krishna Prasad says Rao’s love of films kept him following weekly releases and discussing their successes and failures.
Rao directed the 1991 sci-fi adventure Aditya 369, produced by Krishna Prasad and starring Nandamuri Balakrishna.
Producer Lagadapati Sridhar praises Rao’s inventive storytelling and work across Telugu and Tamil cinema from the 1970s onward.
Sridhar says Rao remained creatively active in his 90s and released Sing Geetham a few months before the article.
- Who
- Filmmaker Singeetham Srinivasa Rao, remembered by producers Sivalenka Krishna Prasad and Lagadapati Sridhar.
- What
- The producers reflect on Rao’s lifelong passion for cinema, creative work and filmmaking.
- Where
- Rao made his mark in Telugu and Tamil cinema.
- When
- The article gives no publication date; it says Rao released Sing Geetham a few months earlier and remained active in his 90s.
- Why
- The producers are sharing their memories of Rao and recognizing his contribution to Indian cinema.
Key facts
- Filmmaker
- Singeetham Srinivasa Rao
- Producers quoted
- Sivalenka Krishna Prasad and Lagadapati Sridhar
- Aditya 369
- A 1991 sci-fi adventure produced by Krishna Prasad and starring Nandamuri Balakrishna
- Other Balakrishna collaborations
- Bhairava Dweepam and Sri Krishnarjuna Vijayam
- Film genres and languages
- Rao worked across genres and made films in Telugu and Tamil cinema
- Last film mentioned
- Sing Geetham, released a few months before the article
Quotes
Sivalenka Krishna Prasad
Film producer who bankrolled Aditya 369.
“I was blessed to make a film like Aditya 369, which revolved around a time machine and was far ahead of its time.”
deccanchronicle.com
“He was known for his unique ideas, creative storytelling and willingness to experiment with different genres.”
deccanchronicle.com





