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Avengers: Endgame Encore Reclaims North American Box Office Crown
Avengers: Endgame was shown in theaters again and earned the most money in North America that weekend.
It made about $26 million there and $86 million around the world.
Disney brought the movie back before the next Avengers film, Avengers: Doomsday, arrives on December 18.
The re-release also includes four new scenes after the credits.
Resident Evil finished second with $23.3 million in North America.
Heart of the Beast opened in third place with about $20 million.
Primetime, starring Robert Pattinson, earned $19.2 million in its first weekend.
Forgotten Island had a weaker opening, earning $12.8 million even though critics liked it.
The re-release of Avengers: Endgame earned an estimated $26 million in North America.
The encore presentation generated $86 million globally, according to Exhibitor Relations estimates.
Sony’s Resident Evil placed second with $23.3 million domestically and more than $196 million worldwide over two weeks.
Paramount’s Heart of the Beast opened with $20 million, while A24’s Primetime debuted with $19.2 million.
Universal’s animated film Forgotten Island underperformed with a $12.8 million opening despite positive reviews.
- Who
- Avengers: Endgame, Walt Disney, Sony’s Resident Evil, Paramount’s Heart of the Beast, A24’s Primetime, and Universal’s Forgotten Island.
- What
- Avengers: Endgame reclaimed the North American weekend box-office lead after being re-released.
- Where
- North American theaters, with additional global box-office totals reported.
- When
- Over the reported weekend, ahead of Avengers: Doomsday’s planned December 18 debut.
- Why
- The re-release was intended to build support and early word-of-mouth for the Avengers franchise.
Re-release as Effective Promotion
Concerns About Box-Office Performance
Marketing impact
Re-release as Effective Promotion
Industry watcher David A. Gross said bringing back Endgame was an effective way to build early word-of-mouth for the next Avengers film.
Concerns About Box-Office Performance
The article does not report a direct opposing assessment, but Forgotten Island’s weaker opening showed that positive reviews did not guarantee strong ticket sales.
Key facts
- Endgame North American total
- $26 million over the weekend
- Endgame global total
- $86 million for the encore presentation
- Original Endgame earnings
- $2.8 billion, making it the second-highest-grossing film ever according to the article
- Second place
- Resident Evil earned an estimated $23.3 million in North America
- Heart of the Beast opening
- An estimated $20 million in North America
- Primetime opening
- An estimated $19.2 million in North America
- Forgotten Island opening
- $12.8 million in North America
Quotes
David A. Gross
Veteran industry watcher
“This is a weak opening for an original animation film from one of the major labels”
wionews.com
“As a marketing exercise, it’s an effective way to build early word-of-mouth”
wionews.com
Sources
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