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Avengers Encore and Primetime Lead Competitive Late-September Box Office Previews
Several new movies are competing for moviegoers during a busy late-September weekend.
Avengers: Endgame: Encore is showing older Marvel footage along with four extra minutes connected to Avengers: Doomsday.
It earned more than $3 million from early showings.
Primetime, starring Robert Pattinson, also had very strong early showings and could possibly win the weekend.
Heart of the Beast is a Brad Pitt adventure about a soldier and a combat dog stranded in Alaska.
Forgotten Island is an animated family movie about two friends trapped in a magical world.
Resident Evil is also competing after earning $76.8 million through Wednesday.
The final rankings will depend on how audiences respond after the preview shows.
Avengers: Endgame: Encore led Thursday previews with more than $3 million, while Primetime was estimated at $2 million to $3 million.
Primetime could open between $12 million and $16 million, with a potential path to $20 million from 2,814 theaters.
Resident Evil was initially expected to challenge Encore for first place and had reached $76.8 million through Wednesday.
Heart of the Beast was tracking for $17 million to $20 million domestically after approximately $1.8 million in previews.
Forgotten Island was projected to earn $13 million to $15 million domestically and about $10 million from 31 additional international markets.
- Who
- Disney and Marvel Studios, A24, Paramount, and Universal and DreamWorks Animation are releasing the main competing films.
- What
- Four wide releases are competing for the late-September box-office lead, with Avengers: Endgame: Encore and Primetime leading previews.
- Where
- The domestic releases are in North American theaters, with several films also opening internationally.
- When
- The preview showings took place Thursday, with the films opening during the late-September weekend.
- Why
- The releases are targeting different audiences, including Marvel fans, younger viewers, adults, and families.
Key facts
- Encore previews
- More than $3 million; showtimes began at 2 p.m.
- Primetime previews
- Estimated at $2 million to $3 million; showtimes began at 4 p.m.
- Encore domestic outlook
- Previously projected at $25 million to $30 million
- Primetime domestic outlook
- A24 was targeting $12 million to $16 million, with a possible $20 million opening
- Heart of the Beast outlook
- $17 million to $20 million domestically
- Forgotten Island outlook
- $13 million to $15 million domestically
- Resident Evil total
- $76.8 million through Wednesday
Quotes
An unnamed distribution source
A distribution-industry source commenting on the weekend box-office race
“It could be a three way fight for No. 1”
deadline.com
Sources
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