1 year ago
PMI Highlights €290 Billion EU Economic Contribution
PMI, the company that makes Marlboro cigarettes, is showing off how much it helps the EU economy.
A recent study says PMI's activities in the EU are worth €290 billion, and they support 1.5 million jobs.
They've invested billions in creating new, less harmful products.
The company is trying to switch from regular cigarettes to smoke-free alternatives, like a move from diesel to electric cars.
They are investing a lot of money and creating jobs in the process, aiming to be more competitive in the EU.
PMI's shift to smoke-free products represents more than 40% of its revenue.
The company also buys a lot of tobacco leaves from European farmers.
PMI's economic footprint in the EU is approximately €290 billion.
The company supports over 1.5 million jobs in the EU.
PMI has invested over €43 billion globally in research and development for smoke-free alternatives.
A conference in Brussels highlighted these findings.
Over 40% of PMI's revenue comes from smoke-free products.
- Who
- Philip Morris International (PMI)
- What
- Highlighted its €290 billion economic contribution to the EU and commitment to smoke-free products.
- Where
- Brussels, EU
- When
- September 17, 2025
- Why
- To showcase its economic impact and transition to smoke-free products.
Key facts
- Economic Footprint
- €290 billion
- Jobs Supported
- 1.5 million
- R&D Investment
- €2.3 billion
- EU Exports
- €33 billion
- Investment in SMEs
- €19.6 billion
- Tobacco Leaf Purchases
- €625 million
Quotes
Massimo Andolina
PMI President Europe Region
“doing it in the right way, including by creating investment and jobs and through the development of intellectual property: all the things that will make the EU more competitive.”
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