11 months ago
PMI to Remain Key Sourcing Base in India, Expanding Global Portfolio
Imagine a big company called Philip Morris International (PMI) that makes products like cigarettes but is also trying to make less harmful products.
PMI gets a type of tobacco leaf called Burley from India.
They are working with farmers in India, helping them to grow tobacco in a good way, which means taking care of the soil and water.
PMI wants to keep buying tobacco from India for a long time.
They have smoke-free products that heat tobacco instead of burning it, but these are not sold in India because of local rules.
PMI hopes that India might allow them to sell these products someday to give adult smokers better choices.
PMI sources Burley tobacco from India in growing volumes.
PMI focuses on sourcing and sustainability with Indian farmers, particularly in Andhra Pradesh and Karnataka.
PMI is investing in farmer capability and responsible supply practices.
India currently has a complete ban on electronic nicotine delivery systems.
PMI's global strategy includes smoke-free products sold in 100 markets.
- Who
- Ankur Modi of Philip Morris International (PMI)
- What
- Interview discussing PMI's sourcing and sustainability plans in India.
- Where
- India
- When
- Not specified in article
- Why
- To explain PMI's plans regarding tobacco sourcing and its commitment to India.
PMI View
Government/Public View
Smoke-Free Product Availability
PMI View
PMI believes adult smokers should have access to scientifically substantiated, less-harmful alternatives.
Government/Public View
Currently, India has a complete ban on electronic nicotine delivery systems, including heated tobacco.
Key facts
- Company
- Philip Morris International (PMI)
- Focus
- Sourcing and sustainability of tobacco leaf
- Leaf Type
- Burley tobacco
- Key Regions in India
- Andhra Pradesh and Karnataka
- Product
- Smoke-free products (e.g., IQOS)
- Global Revenue from Smoke-Free Products
- Over 40% of net revenues
- India's Regulatory Status
- Complete ban on electronic nicotine delivery systems
Quotes
Ankur Modi
Cluster head – South Asia and Indochina at Philip Morris International (PMI)
“If the policy environment changes, we would explore broader roles, but our immediate focus remains strengthening India’s position as a reliable and sustainable leaf-sourcing country.”
deccanchronicle.com
“India’s combination of agricultural strength, skilled farmers, and processing capability makes it integral to our global supply network.”
deccanchronicle.com
