1 hr ago
Fieldmarshal targets 10-15% share in below-20 HP tractors
Fieldmarshal makes engines and tractors for farmers.
It introduced two new diesel engines rated at 15 HP and 18 HP.
These engines meet India’s latest Tractor Emission Stage V rules.
The company says they are designed to save fuel and last a long time.
Fieldmarshal wants to win 10-15% of the market for tractors below 20 HP within three years.
This smaller tractor market sells about 40,000-45,000 units each year.
The company already sells Shridev tractors with 12 HP, 15 HP and 18 HP ratings.
It plans to make larger tractors in the future, eventually reaching up to 100 HP.
Fieldmarshal PM Diesels launched new 15 HP and 18 HP single-cylinder diesel engines.
The engines comply with Tractor Emission Stage V norms and are approved by ARAI.
The company targets a 10-15% share of India’s below-20 HP tractor segment within three years.
That segment accounts for about 3% of India’s tractor market, with annual volumes of 40,000-45,000 units.
Fieldmarshal plans to expand Shridev tractors beyond compact models, eventually covering products up to 100 HP.
- Who
- Fieldmarshal PM Diesels, represented by Director Rishi Patel.
- What
- The company launched new 15 HP and 18 HP engines and announced a target of 10-15% market share in India’s below-20 HP tractor segment.
- Where
- The company is based in Rajkot and is targeting the Indian tractor market.
- When
- The announcement was made on Friday; the market-share target covers the next three years.
- Why
- Fieldmarshal aims to strengthen its compact-tractor business, expand the Shridev brand and develop a broader agricultural-equipment portfolio.
Key facts
- Company
- Fieldmarshal PM Diesels
- New engines
- Single-cylinder diesel engines in 15 HP and 18 HP categories
- Emissions compliance
- Tractor Emission Stage V, described as equivalent to BS VI vehicle standards
- Approval
- Approved by the Automotive Research Association of India
- Target market share
- 10-15% of the below-20 HP tractor segment within three years
- Segment size
- Approximately 40,000-45,000 units annually, representing about 3% of India’s overall tractor market
- Future product plan
- Tractors up to 30 HP in the near term and up to 100 HP in the longer-term R&D roadmap
Quotes
Rishi Patel
Director of Fieldmarshal PM Diesels
“Our ambition extends well beyond the 15 HP and 18 HP categories. We are building a wider technology and product roadmap across engines, tractors and agricultural mechanisation while simultaneously expanding into water solutions, clean energy and infrastructure-oriented equipment.”
thehansindia.com
Sources
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