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Tata Motors Launches Aeris Sedan as Entry Segment Shows Growth
Tata Motors has introduced a new small sedan called the Aeris.
It costs at least Rs 5.29 lakh.
The company says many people still buy compact sedans, even though SUVs are becoming more popular.
The Aeris is designed for personal car buyers, not taxi or fleet operators.
It comes with petrol and CNG options.
Its features include a large screen, a digital dashboard, a 360-degree camera and ventilated seats.
Tata Motors says CNG is especially popular among compact-sedan buyers.
The company may make an electric Aeris later, but it wants the market to grow first.
Tata Motors has launched the Aeris compact sedan at a starting price of Rs 5.29 lakh.
The compact-sedan segment totals about 3.4 lakh vehicles annually and has grown around 25% over the past year.
The Aeris is aimed at personal buyers, while the existing Xpres-T will continue serving fleet operators.
The car offers petrol and CNG powertrains, with the CNG version starting at Rs 6.29 lakh.
Tata Motors is delaying an electric Aeris until the Rs 8 lakh-to-Rs 15 lakh EV market expands.
- Who
- Tata Motors Passenger Vehicles, led in the interaction by its CEO Chandra.
- What
- The company launched the Aeris compact sedan for personal buyers.
- Where
- India.
- When
- Why
- Tata Motors sees continuing demand in the compact-sedan segment and less competition than in the SUV segment.
Sedan Opportunity
SUV and EV Caution
Future of compact sedans
Sedan Opportunity
Tata Motors says the segment remains substantial, has grown about 25% in the past year and offers fewer competitors than SUVs.
SUV and EV Caution
The overall share of sedans has been declining as customers increasingly move toward SUVs.
Timing of an electric Aeris
Sedan Opportunity
The Aeris has been configured for a possible future electric powertrain.
SUV and EV Caution
Tata Motors wants the EV market in its price band to become larger first, partly to avoid cannibalising its existing Tiago, Punch and Nexon EV offerings.
Key facts
- Starting price
- Rs 5.29 lakh for the petrol Aeris
- CNG price
- Starts at Rs 6.29 lakh
- Target customers
- Personal car buyers; the Aeris will not be sold to fleets
- Segment size
- About 3.4 lakh compact sedans annually
- Personal-buyer share
- Around 65% of the compact-sedan market
- CNG penetration
- Nearly 60% in compact sedans, compared with about 25% across the broader passenger-vehicle industry
- Electric version
- Being considered after the Rs 8 lakh-to-Rs 15 lakh EV market expands
Quotes
Tata Motors PV CEO Chandra
Chief executive of Tata Motors’ passenger-vehicle business
“Electric is a possibility in the future. It has been configured for it. We will wait for the market to evolve because we have three offerings in electric between Rs 8 lakh and Rs 15 lakh: Tiago, Punch and Nexon”
businesstoday.in
“Aeris has been conceived exclusively for individual ownership. This singular focus gives it a distinct purpose and identity, and customers every reason to desire Aeris.””
freepressjournal.in
Sources
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