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India’s Mutual Fund Investors Hold Longer, Embrace Equity, Change Behavior

India’s Mutual Fund Investors Hold Longer, Embrace Equity, Change Behavior
How India is investing in mutual funds: Longer holding periods, rising equity exposure and changing investor behaviour · livemint.com

Indian people are keeping their mutual fund investments for longer than before.

SIP investors are especially likely to stay invested for many years.

More women are investing in mutual funds, and much of their money is now in equity funds.

Younger women have the highest share invested in equity, while older women hold more hybrid funds.

People using regular plans generally stay invested longer than people using direct plans.

The mutual fund industry also has more money in equity funds and less in debt funds than five years ago.

This change may reflect younger investors, digital investing, tax changes and better understanding of asset allocation.

However, investors should not move into equity automatically because markets can fall when money is needed.

Debt funds can still offer stability, liquidity and capital preservation.

Key facts

Source
AMFI-Crisil Mutual Fund Factbook 2026
Long-term holdings
Assets held for more than five years rose from 7.7% in March 2021 to 19.2% in March 2026.
Long-term SIP holdings
SIP assets held for more than five years rose from 12.3% to 31%.
Women’s mutual fund assets
Women’s mutual fund AUM increased from ₹5.84 lakh crore to ₹15.88 lakh crore.
Women’s equity allocation
Women’s equity allocation rose from roughly 49% to 64%.
Plan comparison
Five-year holdings represented 23.5% of regular-plan assets and 14% of direct-plan assets in March 2026.
Industry asset mix
Equity’s share rose from 31.2% to 43.4%, while debt’s share fell from 42.3% to 22.4%.

Quotes

Akshay Sapru

Group CEO of FundsIndia

“A direct investor is, by definition, on their own when markets turn.”
livemint.com
“A SIP is, by design, a long-holding instrument.”
livemint.com

Sources

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