Purple Style Labs Shares Debut Nearly 7% Below IPO Price

Purple Style Labs, which owns Pernia’s Pop-Up Shop, began trading its shares on the stock market.

Its shares opened for less than the price set in the IPO.

They opened at ₹535 on the NSE and ₹539 on the BSE, compared with an issue price of ₹575.

This means the shares started about 6% to 7% lower.

The company’s IPO received only slightly more demand than the number of shares offered.

Purple Style Labs runs an online and physical luxury fashion business.

It works with more than 1,100 designer brands.

Its revenue increased, but its loss also became larger in FY26.