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Purple Style Labs IPO Opens August 31; Key Details
Purple Style Labs is a company that sells luxury clothes from designer brands.
Its IPO is scheduled to open on August 31.
An IPO lets investors buy shares in a company.
One investment lot contains 26 shares.
Retail investors need at least Rs 14,950 to apply.
Most of the shares are reserved for large institutional investors.
The company plans to spend much of the money on leases, marketing and general business needs.
It has increased revenue, but it has also reported losses in recent years.
Purple Style Labs’ IPO is scheduled to open on August 31, with one lot comprising 26 shares.
The company plans to use Rs 371.1 crore for PSL Retail’s lease liabilities and Rs 138.9 crore for sales and marketing.
Retail investors can bid for at least 26 shares, requiring a minimum investment of Rs 14,950.
The offer is reserved 75% for qualified institutional buyers, 10% for retail investors and 15% for non-institutional investors.
Purple Style Labs reported a net loss of Rs 285.3 crore in fiscal 2026, while revenue rose 13.9% to Rs 557.8 crore.
- Who
- Purple Style Labs, which operates Pernia's Pop-up Studio and PSL Retail.
- What
- The company is opening an initial public offering with shares offered in lots of 26.
- Where
- Purple Style Labs operates 12 Experience Centres and two back-end offices in India, while serving customers in India and abroad.
- When
- The IPO is scheduled to open on August 31; the articles do not specify the year or other issue dates.
- Why
- The company plans to use the net proceeds for PSL Retail’s lease liabilities, sales and marketing, and general corporate purposes.
Growth opportunities
Financial risks
Business expansion
Growth opportunities
Purple Style Labs has an omnichannel luxury-fashion business, 12 Experience Centres, two back-end offices and customers in India and abroad.
Financial risks
The company has reported losses in recent financial years and an uneven revenue trend.
Recent financial results
Growth opportunities
Revenue increased 13.9% year-on-year to Rs 557.8 crore in the year ended March 2026.
Financial risks
The net loss widened to Rs 285.3 crore in fiscal 2026 from Rs 188.3 crore in the previous year.
Key facts
- IPO opening
- August 31
- Lot size
- 26 shares
- Retail investment range
- Minimum Rs 14,950; maximum Rs 1,94,350
- Offer reservation
- 75% for qualified institutional buyers, 10% for retail investors and 15% for non-institutional investors
- Planned lease-liability use
- Rs 371.1 crore for PSL Retail
- Planned sales and marketing use
- Rs 138.9 crore
- Fiscal 2026 performance
- Net loss of Rs 285.3 crore and revenue of Rs 557.8 crore
Sources
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