7 months ago
Indian Premium Brands Gain Global Recognition
Nikhil Kamath, who co-founded Zerodha, shared on social media about how Indian brands are becoming popular around the world.
He mentioned brands like Subko, Superyou, 11.11, and Nappa Dori that are doing well in places like Dubai and New York.
He also hopes that his new project, The Foundery, will help create more successful Indian brands.
Many Indian companies, like Anita Dongre, are opening stores in other countries, not just for Indian customers but for everyone.
This shows that Indian brands can be premium and liked by people everywhere.
The trend is driven by slower domestic demand and a focus on craftsmanship and cultural storytelling.
Nikhil Kamath celebrated the success of Indian brands like Subko, Superyou, 11.11, and Nappa Dori in global markets.
Subko has a flagship store in Dubai's Alserkal Avenue, and Superyou sells in Dubai while 11.11 is in New York.
Nikhil Kamath hopes his venture, The Foundery, will create more premium Indian brands for the world.
The Foundery is a 90-day residential launchpad for entrepreneurs, co-founded by Nikhil Kamath and Kishore Biyani.
Indian brands like Anita Dongre, Blue Tokia, Nykaa, and Titan's Mia are expanding into Gulf countries and beyond.
- Who
- Nikhil Kamath, co-founder of Zerodha and investor
- What
- Indian premium brands gaining global recognition and retail presence
- Where
- Social media platform X and various global locations
- When
- 19 January 2024
- Why
- To highlight the success and potential of Indian brands on the international stage
Key facts
- Nikhil Kamath
- Co-founder of Zerodha and investor
- Subko
- Specialty coffee brand with a flagship store in Dubai's Alserkal Avenue
- Superyou
- Wellness brand selling in Dubai
- 11.11
- Streetwear label retailing in New York
- Nappa Dori
- Leather lifestyle brand in Dubai's Alserkal Avenue
- The Foundery
- 90-day residential launchpad for entrepreneurs
- Anita Dongre
- Indian designer label with stores in Dubai and New York
- GCC Region
- Target for expansion by Indian brands
Quotes
Nikhil Kamath
Co-founder of Zerodha and venture platform The Foundery
“People said Indians can't build premium brands that work abroad, well here's Rahul at Subkos flagship store at Dubai Alserkal, Superyou now sells in Dubai, 11.11 sells in New York and Brad Pitt wears it in a movie (unpaid), Nappa Dori is on the parallel street to Subko in…”
NDTV
Sources
Beyond just “exporting”: Why Nikhil Kamath believes Indian brands are finally beating the west at luxury game
Indian Premium Brands Find Global Shelf Space, Challenging Old Notions
Nikhil Kamath Highlights Global Success Of Indian Premium Brands: "Subko In Dubai, 11.11 In New York"
