1 year ago
Designer Shani Himanshu Revives Indigo and Indian Cotton
Shani Himanshu is an Indian fashion designer who is bringing back old ways of making clothes.
He uses a special blue dye called indigo and a type of cotton that grows in India.
People are starting to notice his work, like when Brad Pitt wore one of his shirts.
Shani wants to create a famous brand, similar to big denim brands, but using Indian cotton and sustainable methods.
He creates clothing from hand-spun cotton that is easy to wear and comfortable.
His work revives old dyeing and textile methods that are good for the environment.
Shani Himanshu, founder of the 11.11 fashion label, is highlighted for reviving indigo and desi cotton.
Brad Pitt wore Himanshu's indigo-dyed shirt, gaining the designer recognition.
Himanshu aims to create a globally recognized contemporary denim brand rooted in Indian materials.
His work focuses on sustainable practices, reviving ancient dyeing and textile traditions.
Himanshu designs clothing, including wraparound jumpsuits, using indigenous cotton.
- Who
- Shani Himanshu, founder of 11.11 fashion label, and Brad Pitt.
- What
- Shani Himanshu is highlighted for reviving indigo and desi cotton.
- Where
- Delhi, India.
- When
- Not explicitly mentioned in the article.
- Why
- To revive Indian textile traditions and create a sustainable fashion brand.
Key facts
- Designer
- Shani Himanshu
- Brand
- 11.11
- Focus
- Reviving indigo and desi cotton
- Materials
- Hand-spun cotton, indigo dye
- Notable
- Brad Pitt wore his shirt
- Goal
- Create sustainable denim brand
Quotes
Shani Himanshu
Indigo revivalist and founder of the 11.11 fashion label
“I first made this for a Jain sadhu, who needed something soft, easy to wear, with no buttons. So we designed a pashmina silhouette that wraps around. Later, I used thicker cotton for year-round comfort.”
indianexpress.com
“It has to be what everyone wears easily and comfortably.”
indianexpress.com
