2 hrs ago
Cars24 Recasts Vikram and Betaal in Used-Car Campaign
Cars24 has made a funny advertisement using the old Vikram and Betaal story.
In the ad, Vikram is driving a car when he sees Betaal hanging from a tree.
Betaal asks many questions about Cars24’s 30-day return policy.
He wants to know what happens if he dislikes the car or if his wife dislikes it.
His wife joins the story and likes the car.
Cars24’s CEO, Vikram Chopra, plays Vikram.
The company also says its cars come with a lifetime warranty.
The advertisement turns Betaal into a curious customer who asks questions that other buyers may have.
Cars24 has launched the “Vikram Ka Vaada” campaign featuring CEO Vikram Chopra as Vikram.
The advertisement shows Betaal questioning Cars24’s 30-day used-car return policy.
Betaal asks what happens if he dislikes the ride, colour, or if his wife rejects the car.
The campaign promotes what Cars24 describes as India’s first lifetime car warranty.
The ad adapts the Vikram-Betaal folk tale while using Betaal to voice potential customer concerns.
- Who
- Cars24, CEO Vikram Chopra, and the fictional characters Vikram and Betaal.
- What
- Cars24 launched the “Vikram Ka Vaada” advertising campaign promoting its used-car return policy and lifetime warranty.
- Where
- The campaign is aimed at the Indian used-car market.
- When
- The campaign has recently been rolled out; the article does not provide an exact date.
- Why
- Cars24 uses the familiar Vikram-Betaal story to address customer doubts and build trust in buying used cars.
Key facts
- Campaign
- “Vikram Ka Vaada”
- Company
- Cars24, an e-commerce platform for buying and selling used cars
- Featured performer
- Cars24 CEO Vikram Chopra plays Vikram
- Return policy
- A 30-day return policy is central to the advertisement
- Warranty claim
- Cars24 says it offers a lifetime warranty on the car, described as a first in India
- Cultural source
- The advertisement draws on the Vikram-Betaal folk-tale tradition
- Future releases
- More short films in the campaign are expected to follow
Sources
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