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How Narendra Modi Built A Gen Z-Coded Social Media Empire
Prime Minister Narendra Modi uses social media to speak directly to millions of people.
He has very large audiences on X, Instagram, Facebook and YouTube.
By September 2026, he had more than 100 million followers on X and 106 million on Instagram.
His YouTube channel had more than 30 million subscribers.
He posts government news, speeches, photographs and short videos.
He also uses reels, popular music and other online trends that younger people enjoy.
In August 2026, he encouraged his ministers to use Instagram more actively to connect with young people.
This shows how political communication in India is increasingly moving toward digital platforms and short videos.
Narendra Modi has built one of the largest social media followings among world leaders.
As of September 2026, he had more than 100 million followers on X and 106 million on Instagram.
His official YouTube channel crossed 30 million subscribers in March 2026.
Modi uses reels, short videos, photographs, policy updates and personal moments to reach audiences.
His use of trending music and pop-culture formats reflects an effort to engage younger internet users.
- Who
- Prime Minister Narendra Modi and his social media team.
- What
- Modi has developed a large, multi-platform social media presence and uses it for political communication and youth engagement.
- Where
- Across X, Instagram, Facebook and YouTube, reaching audiences in India and around the world.
- When
- The article describes developments through September 2026, including milestones reached in July 2024, February 2026 and March 2026.
- Why
- To communicate directly with millions of followers, share government and personal updates, and connect with younger internet users.
Key facts
- X followers
- More than 100 million as of September 2026; the milestone was reached in July 2024.
- Instagram followers
- 106 million as of September 2026.
- Instagram milestone
- Modi became the first world leader and politician to reach 106 million Instagram followers in February 2026.
- YouTube subscribers
- His official channel crossed 30 million subscribers in March 2026.
- Core platforms
- X, Instagram, Facebook and YouTube.
- Youth strategy
- Modi urged ministers in August 2026 to engage more actively with young people through Instagram reels.
- Content formats
- Policy announcements, public messages, photographs, short videos, behind-the-scenes moments and trending music.
Sources
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