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MS NOW Launches Membership Plan and Dedicated Streaming Service
MS NOW is starting a new way for people to watch its news without a traditional cable package.
The service will include news videos available all day and night.
It will cost $7.99 each month or $79.99 for a year.
For a limited time, a year will cost $39.99.
Members can also ask questions and interact with the network’s talent.
MS NOW says many of its television viewers are different from its digital viewers.
The network hopes the service will build a stronger relationship with its audience.
It is making this change as more people stop paying for cable television.
MS NOW is launching a direct-to-consumer membership plan and streaming service on Wednesday.
Membership costs $7.99 monthly or $79.99 annually before taxes and fees.
An introductory annual subscription price of $39.99 is available through September 30.
Subscribers receive 24/7 video programming and opportunities to interact with on-air talent.
The former MSNBC says it has generated 3.2 billion YouTube and TikTok views this year.
- Who
- MS NOW, owned by Versant, is launching the membership service.
- What
- A paid membership plan and dedicated streaming outlet offering 24/7 video programming and talent interaction.
- Where
- Online through MS NOW’s dedicated streaming service.
- When
- The launch is scheduled for Wednesday; the introductory annual price runs through September 30.
- Why
- MS NOW is responding to continued cable cord-cutting and seeking to deepen its relationship with audiences.
Key facts
- Monthly price
- $7.99 before taxes and fees
- Standard annual price
- $79.99 before taxes and fees
- Introductory annual price
- $39.99 through September 30
- Programming
- 24/7 video programming
- Audience engagement
- Direct interaction with talent through Q&As and other methods
- Digital reach
- More than 3.2 billion YouTube and TikTok views year to date
- Podcast downloads
- More than 80 million year to date
- Audience overlap
- Less than 10% between MS NOW’s television and digital audiences, according to Comscore Content Measurement
Quotes
Rebecca Kutler
President of MS NOW
“From the beginning, we’ve approached this deliberately. When we launched MS NOW, our ‘We the People’ campaign was never just a tagline. Our mission has always been to inform, engage and empower our audience.”
deadline.com
Sources
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