10 months ago
Digital Creators Kusha Kapila and Tanmay Bhatt Build Business Empires
Imagine people who make funny videos or share cool tips online, like YouTubers or TikTok stars.
Many of them used to just make money by showing ads or trying out products.
But now, some really smart ones are starting their own companies!
For example, Kusha Kapila, who plays funny characters, has her own clothing brand.
Tanmay Bhatt, who used to be in a comedy group, now runs an advertising company.
Bhuvan Bam has his own fashion line, and Diipa Khosla has created a skincare brand.
Ranveer Allahbadia even started a company that helps manage other creators.
These creators are not just showing off products anymore; they are becoming bosses and building their own businesses, showing that they can do more than just entertain.
Digital creators are evolving from brand endorsements to launching their own entrepreneurial ventures.
Kusha Kapila has launched her shapewear and innerwear brand, UnderNeat.
Tanmay Bhatt co-founded the advertising agency Moonshot, partnering with major brands.
Diipa Khosla founded Inde Wild, a luxury skincare brand inspired by Ayurveda.
Creators like Bhuvan Bam and Ranveer Allahbadia have also ventured into fashion and talent management respectively.
- Who
- Kusha Kapila, Tanmay Bhatt, Diipa Khosla, Bhuvan Bam, Ranveer Allahbadia, and Viraj Sheth
- What
- Several digital creators have transitioned from content creation to entrepreneurship, launching their own brands and businesses.
- Where
- India (primarily)
- When
- Launched in 2024 (UnderNeat), 2017 (Monk Entertainment)
- Why
- To build tangible businesses beyond brand collaborations as the influencer marketing era evolves.
Key facts
- Kusha Kapila's Brand
- UnderNeat (shapewear and innerwear)
- Tanmay Bhatt's Agency
- Moonshot
- Diipa Khosla's Brand
- Inde Wild (skincare)
- Bhuvan Bam's Fashion Brand
- Raised Right by Youthiapa
- Monk Entertainment Founders
- Ranveer Allahbadia and Viraj Sheth
- Monk Entertainment Founded
- 2017





