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Maharashtra Becomes Kerala’s Third-Largest Domestic Tourism Market
Many people from Maharashtra visited Kerala in 2025.
They made 771,264 visits, more than visitors from any state except Tamil Nadu and Karnataka.
Kerala wants more people from cities such as Mumbai and Pune to come.
It is promoting wellness, nature, backwaters and holidays that last longer.
Kerala also welcomed many more domestic visitors than it did in 2019.
However, visits by people from other countries have not yet returned to their 2019 level.
The state hopes to bring visitors to less famous places, especially in northern Kerala and Malabar.
Munnar and Kochi were the most visited destinations named in the report.
Kerala recorded 771,264 visits from Maharashtra in 2025, making it the state’s third-largest domestic tourism market.
Tamil Nadu led with 2.805 million visits, followed by Karnataka with 1.618 million.
Kerala Tourism aims to attract more travellers from Maharashtra with wellness, nature, backwater and longer-stay offerings.
Kerala received 25.1 million domestic tourist visits in 2025, 12.64% more than in 2024 and 36.3% above 2019.
Foreign visits reached 821,999 in 2025, remaining 30.91% below 2019; the state is also promoting lesser-known destinations.
- Who
- Kerala Tourism and travellers from Maharashtra.
- What
- Kerala recorded 771,264 visits from Maharashtra in 2025 and is seeking to attract more visitors from the state.
- Where
- Kerala, with Maharashtra identified as a major source market.
- When
- The figures are for 2025 and were reported on October 5, 2026.
- Why
- Kerala Tourism sees scope to grow visits from Maharashtra, particularly for premium and longer-stay experiences.
Key facts
- Maharashtra visits to Kerala
- 771,264 in 2025, or 3.08% of Kerala’s domestic tourist visits
- Largest source markets
- Tamil Nadu: 2.805 million visits; Karnataka: 1.618 million
- Kerala domestic visits
- 25.1 million in 2025
- Domestic tourism growth
- 12.64% above 2024 and 36.3% above 2019
- Foreign tourist visits
- 821,999 in 2025, 30.91% below 2019
- Estimated total tourism receipts
- More than Rs 50,700 crore in 2025
- Top named destinations
- Munnar: 3.018 million domestic visits; Kochi City: 2.995 million
Sources
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