20 hrs ago
Rajasthan Bets ₹3,000 Crore on Mass-Premium Tourism Growth
Rajasthan wants more people to enjoy its forts, deserts, food and music.
It is supporting tourism projects worth about ₹3,000 crore.
Many new hotels will be less expensive than the grand palace hotels.
A wedding that costs several crores could have a cheaper option costing ₹35-70 lakh.
Families may also find rooms costing ₹8,500-12,000 per night.
New projects are planned in places beyond Jaipur, Udaipur and Jodhpur.
Businesses are interested in holding meetings and events in heritage and nature settings.
However, travel groups say better trains and flights are needed to make these places easy to reach.
About ₹3,000 crore across 40 Rajasthan tourism projects has moved into implementation.
Mass-premium and mid-market hotels represent an estimated 45% of the State’s FY26-FY30 pipeline.
New offerings could price weddings at ₹35-70 lakh and family stays at ₹8,500-12,000 per night.
Around 12,000-15,000 branded hotel rooms are expected by FY30, with nearly 60% outside Jaipur, Udaipur and Jodhpur.
Industry groups say better rail and air connectivity is essential for destinations such as Jodhpur and Jaisalmer.
- Who
- The Rajasthan government, tourism officials, hospitality companies and travel industry representatives are involved.
- What
- Rajasthan is developing mass-premium and mid-market tourism projects worth about ₹3,000 crore.
- Where
- Projects and emerging destinations include Jaipur, Udaipur, Jodhpur, Jaisalmer, Kumbhalgarh, Ranakpur, Ghanerao, Shekhawati, Bundi, Banswara and Manpur-Machedi.
- When
- The projects are moving into implementation, with new hotel capacity expected by FY30; the Rajasthan Domestic Travel Mart took place from September 17-19, 2026.
- Why
- The strategy aims to expand access to Rajasthan’s cultural experiences, attract weddings and corporate events, and draw visitors from southern and eastern India.
Investment-Led Expansion
Connectivity-First Caution
Potential for broader tourism
Investment-Led Expansion
Industry representatives and tourism officials say lower-priced hotels, heritage properties and experience-driven offerings can expand Rajasthan’s appeal for weddings, leisure and corporate events.
Connectivity-First Caution
Hospitality groups caution that demand alone may not be enough; affordable and reliable rail and air connections are needed for destinations outside established tourism hubs.
New destinations versus established hubs
Investment-Led Expansion
Projects in places such as Ghanerao, Shekhawati, Kumbhalgarh, Ranakpur and Bundi could spread tourism beyond Jaipur, Udaipur and Jodhpur.
Connectivity-First Caution
Industry stakeholders say destinations such as Jodhpur and Jaisalmer require stronger connectivity, including a proposed extension of the Delhi-Jodhpur Vande Bharat service to Jaisalmer.
Key facts
- Investment under implementation
- About ₹3,000 crore across 40 tourism projects
- Hotel pipeline
- An estimated 12,000-15,000 branded rooms by FY30
- Mass-premium share
- Approximately 45% of the FY26-FY30 hotel pipeline
- Wedding pricing
- New mid-luxury options are estimated at ₹35-70 lakh
- Family stay pricing
- About ₹8,500-12,000 per night
- Existing luxury wedding pricing
- Approximately ₹2.5-5 crore
- Tourism MoUs
- About ₹1.38 lakh crore signed under the Rising Rajasthan initiative
Quotes
Surendra Singh Shahpura
President of the Federation of Hospitality and Tourism of Rajasthan
“Udaipur and Jaipur are sold out nearly 10 months in advance for peak wedding dates. By connecting event planners directly with lesser-known heritage properties in destinations such as Ghanerao and Shekhawati, we are creating an entirely new mid-luxury price band of ₹40-70 lakh”
thehindubusinessline.com
“Rajasthan is growing, and domestic tourism numbers have remained encouraging. But stronger rail and air connectivity is essential for destinations such as Jodhpur and Jaisalmer.”
thehindubusinessline.com
Sources
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