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Tata Aeris Launch May Mark End of Tigor Nameplate
Tata Motors plans to launch a car called the Aeris on September 25.
The car may be closely related to the Tigor sedan.
Tata could use the new name instead of Tigor.
This might mean the Tigor nameplate is coming to an end.
The change may be more than a simple facelift.
Tata has filed a trademark for the Aeris name.
The filing covers vehicles and vehicle parts.
The possible renaming comes as Tigor sales have been behind those of its rivals.
Tata Motors is expected to launch the Aeris on September 25.
The Aeris name could replace the existing Tigor nameplate.
The change may represent more than a routine facelift.
A trademark filing covers “Tata Aeris” for land vehicles and parts.
Tata may be changing the name as Tigor sales trail rivals.
- Who
- Tata Motors.
- What
- A potential launch of the Tata Aeris, which may replace the Tigor nameplate.
- Where
- India, according to the article title.
- When
- September 25.
- Why
- Tata may be introducing a new identity because the Tigor has been trailing its rivals in monthly sales.
Key facts
- Launch date
- September 25
- New name
- Tata Aeris
- Potential outgoing name
- Tigor
- Vehicle type
- Compact sedan
- Trademark status
- A trademark filing for “Tata Aeris” covers land vehicles and parts.
- Reported reason
- The Tigor has been significantly trailing its rivals in monthly sales.
Sources
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