1 hr ago

Apple’s ₹3 Lakh iPhone Duo Faces India’s Foldable Demand Test

Apple has launched a very expensive foldable iPhone in India.

The cheapest version costs almost ₹3 lakh.

That is much more than most smartphones cost.

Analysts think wealthy iPhone owners and Apple fans may be interested.

Many buyers may also want to stay connected to Apple’s apps and devices.

India’s market for expensive phones is growing, and foldable phones are expected to become more popular.

Apple might sell between 1.4 lakh and 2 lakh Duo phones by 2027.

However, some iPhone users may wait to see whether Apple’s first foldable works well before buying it.

Key facts

Starting price: ₹2,99,900 for the 256GB iPhone Duo
Highest listed price: ₹3,74,900 for the 1TB version
India premium-market share: Phones priced above ₹30,000 represented 22% of shipments in 2025
Apple value share: Apple held a 28% value share of India’s premium smartphone market in 2025
Projected Duo sales: Analysts estimate 1.4 lakh to 2 lakh units in India by 2027
Projected foldable shipments: India’s foldable market could reach around 1.2 million units by 2027
Estimated retail value: The projected Duo sales could represent approximately ₹4,200 crore to ₹6,000 crore

businesstoday.in · 2 hrs ago