12 months ago

AI's Impact on Creativity: Amazon-Backed Firm Resurrects 'Magnificent Ambersons'

AI's Impact on Creativity: Amazon-Backed Firm Resurrects 'Magnificent Ambersons'
AI Is “Possibly The End Of Human Creativity,” Predicts CEO Of Amazon-Backed Firm Helping Rescue Lost ‘Magnificent Ambersons’ Footage · deadline.com

Imagine a company using smart computers (AI) to bring back an old, lost movie by Orson Welles.

The CEO thinks AI could change how movies are made, maybe even by AI creating stories.

The project focuses on restoring missing scenes from the film 'The Magnificent Ambersons'.

The team will use AI to reconstruct the movie based on existing materials, not by finding the missing footage.

It's a test to see how AI can help with art, which could also bring more money to the creators.

However, there's a worry that AI might replace people in creative jobs.

Key facts

Company
Fable
Fable CEO
Edward Saatchi
Focus
AI and entertainment
Project
Rescuing lost footage from 'The Magnificent Ambersons'
Original Film
The Magnificent Ambersons (1942)
Director
Orson Welles

Quotes

Edward Saatchi

CEO of Amazon-backed startup Fable

“What’s coming is a world where we’re not the only creative species, and that we will enjoy entertainment created by AIs. So, we wanted to train our AI on the greatest storyteller of the past 200 years, Orson Welles.”
deadline.com
“is something Warhol would have found very exciting, DaVinci. The idea that AI can be creative and that you can create a work of art that creates more works of art is really exciting.”
deadline.com

Brian Rose

Filmmaker and researcher

“only 13 were left intact. They just radically altered the film. These changes were all made without Welles’s approval.”
deadline.com

Sources

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