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Odisha Launches Dedicated MICE Incentive Portal to Boost Tourism
Odisha has started a new online portal to help attract business events to the state.
These events include meetings, conferences and exhibitions.
Deputy Chief Minister Pravati Parida launched it at the Odisha Travel Bazaar 2026.
The portal is meant to help event organisers learn about financial incentives and apply for them more easily.
The government also wants to make approvals faster for other kinds of events, including destination weddings and sports events.
Parida said Odisha could offer visitors weddings, cultural experiences and regional food tours.
She also said the government would consider ideas from businesses and provide targeted subsidies.
The Odisha government launched a dedicated MICE incentive portal at the Odisha Travel Bazaar 2026.
Deputy Chief Minister and Tourism Minister Pravati Parida launched the portal on Sunday.
The portal is intended to promote Odisha for corporate conventions and simplify incentive applications.
The government says it is working to expedite approvals for MICE events, destination weddings, sports events and cultural heritage ventures.
Parida said the state would consider private-sector recommendations, address administrative bottlenecks and offer targeted capital subsidies.
- Who
- The Odisha government, with the portal launched by Deputy Chief Minister and Tourism Minister Pravati Parida.
- What
- A dedicated incentive portal for Meetings, Incentives, Conferences and Exhibitions (MICE) tourism was launched.
- Where
- Bhubaneswar, Odisha.
- When
- Sunday, at the Odisha Travel Bazaar 2026.
- Why
- To attract investment, promote business tourism and simplify financial incentive applications for event organisers and tourism operators.
Key facts
- Portal
- Dedicated MICE incentive portal
- Launched by
- Deputy Chief Minister and Tourism Minister Pravati Parida
- Launch event
- Odisha Travel Bazaar 2026
- Location
- Bhubaneswar, Odisha
- Stated distinction
- The Odisha government described it as India’s first dedicated MICE incentive portal.
- Intended users
- Event organisers and tourism operators
- Other areas for faster approvals
- Destination weddings, sports events and cultural heritage-related ventures
Quotes
Pravati Parida
Odisha Deputy Chief Minister and Tourism Minister
“The MICE Incentive portal rollout makes Odisha the first State in the country to establish a dedicated digital mechanism to market its destinations for corporate conventions and streamline financial incentive applications from event organisers and tourism operators.”
thehansindia.com
“Our dedicated tourism team works tirelessly to actively reach out, follow up and facilitate project approvals, ensuring a seamless journey for representing the changing face of a progressive Odisha.”
thehansindia.com
Sources
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