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India’s Poetry Moves From Literary Circles to Social Reels

India’s Poetry Moves From Literary Circles to Social Reels
Rhymes to reels · financialexpress.com

Poetry in India used to be mainly shared through books, magazines, gatherings and open mics.

Now many people discover poems through short videos on social media.

Creators read poems aloud in reels that can reach thousands or millions of viewers.

Some creators share famous poems, while others perform their own writing.

Audiences often respond strongly to poems about love, loneliness, memories and everyday life.

Social media also helps publishers promote books and writers.

However, the algorithms may favor quick, attractive videos over poems that need more time to understand.

Poet Daniel Sukumar worries that creators may avoid difficult subjects such as caste.

Overall, social media has made poetry easier to find while also changing how it is performed and judged.

Key facts

Daily short-form viewing
97% of Indian consumers in the IPSOS study commissioned by Meta watch short-form videos at least once a day.
Preferred format
92% of surveyed Indian consumers identified Reels as their preferred short-form video platform or format.
Nayab Midha following
2.9 million followers.
Amandeep Singh following
809,000 followers.
Khushi Thakur following
More than 277,000 followers on Instagram.
Ajibar Mandal following
45,200 followers, according to the article.
Creator monetisation
Deepshikha says Hindi publishers generally do not pay influencers, while some English publishers do.

Quotes

Daniel Sukumar

Bengaluru-based spoken-word poet

“India is leading the world in video adoption, and Reels is at the centre of this shift.”
financialexpress.com
“I think there is an audience, but the right thing is not reaching them somehow.”
financialexpress.com

Sources

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