Smaller Brands Sponsor Tennis Players at US Open Qualifying

In the world of professional tennis, big brands like Nike usually sponsor the top players.

But, in the US Open qualifying rounds, you see smaller brands sponsoring lower-ranked players.

These smaller companies are often local to the player's home country, like Fourteen Company in Switzerland and The Indian Maharadja in the Netherlands.

Players often choose these brands because they are from their country or because they have a personal connection with the brand, creating a feeling of family and support.

It's a chance for these smaller companies to get noticed and for players to have a more personal relationship with their sponsors.