1 week ago

Bharat Urged to Lead BRICS Creative-Economy Diplomacy

Bharat has many communities that make crafts, music, food, clothing and cultural experiences.

The article says these communities should be seen not only as part of heritage, but also as creative businesses.

Rural artisans and performers could sell products and services to people around the world.

Villages could offer experiences such as craft workshops, food trails, festivals and village stays.

Digital platforms could help creators reach customers beyond their local areas.

Artificial intelligence could assist with translation, documentation and discovery if it is used responsibly.

The BRICS countries are discussing ways to cooperate in these creative industries.

The goal is for culture to create jobs, income, innovation and stronger international partnerships.

Key facts

2025 declaration: BRICS culture ministers recognised the economic importance of cultural and creative industries and agreed to establish a related platform.
Bharat’s presidency: Under Bharat’s 2026 BRICS Presidency, creative economy, cultural industries, AI, heritage protection and sustainable development were key areas.
June meeting: The Culture Working Group met in Varanasi and discussed market access, digital innovation and people-to-people cooperation.
Potential producers: The article identifies artisans, folk performers, traditional knowledge holders, rural communities and digital creators as potential producers.
Creative outputs: Potential outputs include textiles, crafts, jewellery, food, performances, workshops, cultural education, wellness and community-based tourism.
Technology: Digital platforms could connect rural creators with global audiences, while responsible AI could support translation, documentation and discovery.
Policy priorities: The article calls for culture, rural development, tourism, entrepreneurship, skills, digital commerce, intellectual property and technology policies to converge.

thehansindia.com · 1 week ago