Netflix's 'Physical: Asia' Producer on Manny Pacquiao and Global Expansion

“We try not to play it by ear because if we just play it by ear and change the rules accordingly, then that might not be fair to the players, so we try not to adapt too much. But we do tell them in advance of playing the game that if things are not going as planned, or if games keep going into rematches, then we might tweak the rules. If there are just too many rematches, and this is just the first game, we don’t want to wear them out.”

“It was a little bit special, because after maybe season one or two wrapped, we were meeting with a lot of different people, including Mongolian government officials. They proposed to me that it would be fun to have 15 Mongolian athletes and 15 Korean athletes [compete], like Korea versus Mongolia. I said that it would be fun, but what’s more fun would also be having more countries and an Asian version.”

“we are seeing a growing global cultural momentum around our Korean unscripted programming.”

“With the recent premiere of Physical Asia, and adaptation of formats like Physical 100 progressing in the US and Italy, these formats have immense potential to showcase diverse multinational culture for a broader audience. As we gear up for the return of the loved unscripted titles such as Culinary Class Wars this December – we’ll remain focused on delivering authentic stories and compelling experiences.”