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Aza Presents Wedding Stories for Modern Indian Celebrations
Aza has created a new fashion collection called Wedding Stories.
It is designed for all the different events that happen around an Indian wedding.
People can find clothes for the bride, groom, family members, friends and guests.
The collection includes outfits for events such as mehendi, haldi, sangeet and the reception.
Modern brides can choose from jewel colours, pinks, pastels and earthy shades instead of only traditional red.
Grooms can wear updated sherwanis, bandhgalas and sharply tailored outfits.
Many designers contribute clothes with embroidery, special fabrics and different shapes.
The collection can be explored in Aza stores and online.
Aza has launched Wedding Stories, a multi-designer edit covering India’s varied wedding celebrations.
The collection includes looks for brides, grooms, bridesmaids, family members and guests.
Curated occasions include mehendi, haldi, sangeet, wedding ceremonies, cocktails and receptions.
The edit highlights jewel tones, pastels, modern silhouettes, embroidery, contemporary draping and updated menswear.
Wedding Stories is available through Aza stores, its website and app, with boutiques across six Indian cities.
- Who
- Aza Fashions, led by Managing Director Devangi Nishar Parekh, is presenting the Wedding Stories edit.
- What
- A multi-designer wedding wardrobe covering outfits for couples, families, bridesmaids and guests.
- Where
- Wedding Stories is available through Aza stores in Mumbai, Delhi, Hyderabad, Kolkata, Ahmedabad and Surat, as well as online.
- When
- The announcement is dated September 23; the year is not specified in the article.
- Why
- Aza says the edit reflects the increasingly varied, personal and expressive nature of Indian wedding celebrations.
Key facts
- Collection
- Wedding Stories by Aza
- Occasions
- Mehendi, haldi, sangeet, wedding ceremony, cocktail and reception
- Audience
- Brides, grooms, bridesmaids, family members and wedding guests
- Featured designers
- Tarun Tahiliani, Anamika Khanna, Seema Gujral and Mahima Mahajan, among others
- Retail locations
- Aza stores in Mumbai, Delhi, Hyderabad, Kolkata, Ahmedabad and Surat
- Boutique network
- Aza says it has 13 boutiques across the listed Indian cities
- International reach
- Aza says its platform offers worldwide shipping to more than 75 countries
Quotes
Devangi Nishar Parekh
Managing Director of Aza Fashions and Founder of Araiya by Aza
“Indian weddings have always been about more than the ceremony itself—they are a celebration of relationships, traditions, individuality and togetherness. With Wedding Stories by Aza, we wanted to reflect this evolving celebration through fashion, bringing together diverse designers, trends and points of view so that everyone can find a look that feels distinctly their own.”
theprint.in
Sources
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