India Tablet Shipments Fall as Memory Prices Rise

“The sub- Rs 20,000 segment, which has traditionally formed the backbone of India’s tablet market, was most impacted by the memory price hike, declining 43 per cent YoY in Q2. The above Rs 20,000 segment emerged as a key battleground, growing 27 per cent and capturing 74 per cent of the market. This was driven by brands increasing prices and streamlining their portfolios, with consumers moving towards premium products.”

“There has been a notable movement in the market towards larger screen sizes, especially for screens larger than 12 inches, at a price point greater than Rs 20,000, as consumers increasingly view the tablets as a secondary screen.”

“Tablet shipments in India declined 3.8 per cent YoY in Q2 2026. The decline was driven by brands starting to pass higher input costs on to consumers, increasing overall selling prices. India's tablet market has begun to face pressure from memory price inflation, more prominently from Q2 2026 onwards.”