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Ajay Devgn Says Hindi Cinema Must Catch Up With Audiences
Ajay Devgn says movie audiences have become smarter and more demanding.
During the pandemic, many people watched films from around the world and from different parts of India.
Because of this, viewers now expect more from Hindi movies.
Devgn believes filmmakers cannot simply repeat what worked in the past.
They need to learn, improve and try new ideas.
He also says Hindi films are hard to make because they must appeal to many different kinds of people.
His next film, Drishyam: The Conclusion, is set to come to cinemas on October 2.
It is the third and final movie in the suspense thriller series.
Ajay Devgn said Hindi cinema is playing catch-up with rapidly evolving audiences.
He said viewers now have access to more international and regional films.
Devgn argued that filmmakers must keep improvising, learning and pushing boundaries.
He described Hindi films as difficult to make because their audiences are diverse and hard to define.
Devgn’s film Drishyam: The Conclusion is scheduled to release in theatres on October 2.
- Who
- Bollywood actor Ajay Devgn.
- What
- Devgn said Hindi cinema must evolve and catch up with changing audience expectations.
- Where
- At Ficci Frames.
- When
- He made the comments while speaking at Ficci Frames; the article does not specify a date.
- Why
- Audiences have consumed more international and regional cinema and now expect films to improve and offer something new.
Key facts
- Speaker
- Ajay Devgn
- Industry discussed
- Hindi cinema
- Audience shift
- Viewers have gained wider access to international and regional cinema.
- Industry challenge
- Hindi films must appeal to diverse audiences across regions and social groups.
- Upcoming film
- Drishyam: The Conclusion
- Director
- Abhishek Pathak
- Release date
- October 2
- Franchise position
- Third and final instalment in the suspense thriller franchise
Quotes
Ajay Devgn
Bollywood actor speaking at Ficci Frames
“I do not believe that what has worked until this moment will definitely work tomorrow. So, the way the audience is evolving, it is difficult to catch up, and they are running. So, we’ve to keep improvising, learning, pushing our boundaries, because they are the smart ones. We can’t fool them.”
telegraphindia.com
“I don’t think we are reinventing ourselves; we are playing catch-up with the audience’s game. We’ve realised this after the pandemic: the audiences were sitting at home and had consumed international and national cinema.”
telegraphindia.com
Sources
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