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Rana Daggubati Backs Unconventional Films Over Box Office Formulas

Rana Daggubati Backs Unconventional Films Over Box Office Formulas
‘I’ve Stopped Trying To Predict the Industry’ · deccanchronicle.com

Rana Daggubati works in films as an actor and producer.

He says movies cannot be judged by a simple business formula.

Some films that seem likely to succeed may fail, while unusual films can be remembered for many years.

He now chooses projects because he finds their stories and filmmakers interesting.

One of his new projects is Last Man in the Tower, based on a novel by Aravind Adiga.

The story is about people in a city trying to protect their homes while the area changes around them.

Rana believes many good films are being made in India.

He says the bigger problem is helping those films reach audiences through cinemas and distribution.

He hopes better access will help audiences discover more kinds of movies.

Key facts

Producer
Rana Daggubati
Production company
Spirit Media
Featured project
Last Man in the Tower
Source novel
Aravind Adiga’s 2011 bestseller
Featured cast
Manoj Bajpayee and Divya Dutta
Other supported film
All We Imagine as Light, directed by Payal Kapadia
Industry concern
Distribution and exhibition, rather than producing more films

Quotes

Rana Daggubati

Indian actor, producer, and Spirit Media founder

“It’s a story of Bombay, but it’s really the story of every big city — a place with a past, and people trying to hold on to it while everything around them is being sold and rebuilt.”
deccanchronicle.com
“The making has never been the problem. There are more good films being made in this country right now than at any point I can remember.”
deccanchronicle.com

Sources

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