54 mins ago
Murf AI Plans Faster Falcon Voice Model Upgrade Within Weeks
Murf AI makes computer voices that can talk with people.
It plans to release a newer version of its Falcon voice model within three weeks.
The company wants the model to respond very quickly, ideally in less than 200 milliseconds.
Murf says faster responses make conversations feel more natural.
Its Falcon 2 model costs less per minute than the two ElevenLabs models mentioned.
The company says the United States is its biggest market.
India is becoming an important growth market, especially for business calls and customer service.
Murf may raise more money toward the end of 2026.
Murf AI plans to release an upgraded Falcon conversational voice model within three weeks, CEO Ankur Edkie said.
The company is prioritizing lower latency, targeting response times below 200 milliseconds for natural conversations.
Murf executives said Falcon 2 ranks ahead of OpenAI Realtime API and ElevenLabs models for naturalness on Artificial Analysis Speech Arena.
Falcon 2 costs $0.01 per minute, compared with $0.05 for ElevenLabs Turbo and Flash.
The United States is Murf’s largest market, while India is a major growth opportunity across customer support, sales, calling, and e-commerce.
- Who
- Murf AI and its Co-Founder and CEO, Ankur Edkie.
- What
- Murf plans to launch an upgraded version of its Falcon conversational voice model.
- Where
- The United States is Murf’s largest market, while India is a major growth opportunity.
- When
- Within three weeks; the company may raise funds toward the end of 2026.
- Why
- To improve voice-model speed and efficiency, compete in the expanding voice-AI market, and support more natural conversations.
Key facts
- Planned launch
- An upgraded Falcon conversational voice model is expected within three weeks.
- Latency target
- Murf is targeting latency below 200 milliseconds.
- Falcon 2 price
- $0.01 per minute of generated audio.
- Competitor pricing
- ElevenLabs Turbo and Flash are each priced at $0.05 per minute.
- Current model coverage
- 150+ voices across 35+ languages, including detailed coverage of Indian languages.
- Customer usage
- Some large e-commerce customers route 10–20% of their traffic through Murf’s API.
- Potential fundraising
- Murf is likely to raise funds toward the end of 2026.
Quotes
Ankur Edkie
Co-founder and CEO of Murf AI
“What we need to look at, is latency being sub 200 milliseconds, at least. Beyond that, it’s not really usable. Because if you make a larger model, you’ll get better realism, but you lose on latency”
financialexpress.com
“There’s a trade-off between latency, price and realism. Murf’s models run four to five times faster than some rivals”
financialexpress.com
Sources
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